Yakult named Global Brand of the Year at the World Branding Awards
Yakult received the Global Tier Brand of the Year award in the Dairy Products – Probiotic category, marking ten consecutive years of recognition at the World Branding Awards.
At the 2026–2027 ceremony at Hampton Court Palace, Hiroaki Yoshimura, Managing Director of Yakult Europe, and Shinji Yamaguchi, Managing Director of Yakult UK & Ireland, accepted the award on behalf of Yakult.
Ten years of recognition
Reaching this milestone reflects the consistency behind the Yakult brand. Across countries and teams, colleagues contribute every day to building and caring for a brand with a history spanning more than 90 years. For Yakult, this recognition is not only something to celebrate, but also a moment to acknowledge the many people across the Yakult community who continue to shape the brand together.