For more than 40 years, Yakult Ladies have been visiting elderly people living alone as they make their deliveries to confirm that they are safe and to spend some time chatting with them.
This activity began when a Yakult Lady in Koriyama, Fukushima, Japan, took it upon herself to provide Yakult products to elderly people living alone, at her own expense, after hearing the sad news that one such person had died unnoticed.
As a result, these visits by Yakult Ladies, known as Courtesy Visit Activities, have spread throughout Japan. As of March 2018, 34,888 Yakult Ladies are paying regular visits to more than 41,000 elderly people in response to requests from around 130 local governments and other institutions in Japan.
Being well positioned to observe every corner of their sales areas during daily delivery rounds, Yakult Ladies contribute to communities’ safety and peace of mind by participating in crime watch and other activities undertaken in cooperation with 785 local governments and police units as well as other local organisations around Japan. As a result of these activities, there have been cases where Yakult Ladies have felt something was not normal at a customers’ residence and reported it to the police, who have found and rescued the person.