As a Medior Consumer Insights Analyst you will contribute to our mission of building a healthier society by generating impactful consumer insights.

Vacancy: Medior Consumer Insights Analyst

Location:  Yakult Head Office Almere
Posted:      September 2025

> Apply now

 

About the role

For over 90 years, Yakult has been committed to building a healthier society. Today, exciting changes are underway at Yakult Europe, and with this role, we will complete the marketing team to help drive that transformation. As a Medior Consumer Insights Analyst you will help to shape the future of our iconic brand across Europe. From our headquarters, you will collaborate with local teams, contribute to meaningful initiatives and help more people benefit from Yakult.

Your main responsibilities

  • Take the lead in setting up, coordinating and monitoring diverse research projects that support our European offices in making data-driven decisions.
  • Drive advertising and brand tracking initiatives and turn results into clear, actionable insights that fuel strategic choices.
  • Contribute to business intelligence by analyzing competitive landscapes and supporting major insights and business projects.
  • Deliver impactful consumer insights at both European and local levels, helping us connect with (potential) consumers more effectively and efficiently.
  • Collaborate closely with Operating Companies across Europe, sharing your analyses and recommendations and advising marketers in all countries.

What do you bring?

  • A completed HBO or WO degree in a relevant field
  • Fluency in English (our common language), Dutch is appreciated
  • At least 5 years of experience in independently conducting research (agency experience also counts)
  • Preferably experience with brand and ad tracking
  • A passion for numerical analysis, combined with curiosity about the drivers of human psychology
  • Mastery of Excel and PowerPoint to enhance your analyses and presentations
  • Affinity with data-driven reporting and eagerness to develop and optimize recurring reports
  • The ability to convince and inspire others through intelligent insights and compelling examples
  • An enthusiastic, proactive team spirit, combining organizational sensitivity with personal resilience

Even if you do not meet all the requirements but recognize yourself in the description and feel you can succeed in this role, we invite you to apply and we would like to get in touch with you!

What we offer

We offer you a position that gives you the opportunity to contribute to our mission “working on a healthy society”. From day one you will be part of a multi-cultural, dynamic and close-knit team. We will encourage you to develop and make a difference. Next to that we offer you:

  • A competitive salary that matches your knowledge and experience
  • A variable bonus scheme (5-12% of the annual salary)
  • 27 days of leave, with the possibility to purchase a maximum of 5 days extra (based on full-time employment)
  • A fulltime position (32 hours is negotiable) and a one-year contract, with the intention to convert into an open end contract after a year
  • A flexible and hybrid work environment (max. 2 days per week at home for full-time employment)
  • Based on our mindset of continuous improvement we actively facilitate you to develop yourself by attending (external) courses and training programs
  • And much more, such as free Yakult at work, a laptop, travel expenses, a good pension scheme and group health insurance

About Yakult

Yakult was created in 1935 when scientist Dr. Shirota marketed the first bottle of fermented dairy drink containing probiotics in Japan. Since then, our mission is to contribute to the health and happiness of the world. And with success, Yakult is now available in 40 countries and regions and more than 40 million people around the world enjoy it every day.

Yakult came to Europe in 1994 and specifically to Almere in the Netherlands, because of the high drinking water quality necessary to produce Yakult. Next to that, the Netherlands is known because of its high dairy technology. The central geographic position of the Netherlands provided a perfect gateway to the rest of Europe. The European headquarters are located in Almere, next to our production facility, we have offices in six European Countries and Yakult is available in 13 countries across Europe.

Ready to apply?

Just send your cover letter and CV to Ewout Witte at ewout@mi-network.nl.

Our recruitment partner MI Network is handling this process, as such, we respectfully request no further recruitment inquiries.

Yakult stands for diversity, so we don’t care where you were born, what you believe in and who you love. We are curious about your talent and how you can make a difference.